BABY ON BOARD

A new application concept for Android Auto system.

THE CHALLENGE.

After an initial study on the patterns and layout of the Android system, I decided to take advantage of this great opportunity and leverage a project of mine. I previously had the pleasure to work on a project for a new car seat and baby seat concept for FIAT. They were looking for new ideas and original concepts on how the car space was perceived and lived by users. I worked in a team with other two designers to create a new movement for the regular car seat that allowed a better connection between the driver and the baby in the baby seat.

As a result, I decided to create a new concept for a car application and connect it to the original project.

Parents need to accomplish all their daily tasks and duties while taking care of their baby.

 

How might we make the user’s experience enjoyable and safe while driving with a baby on board?

THE INITIAL RESEARCH.

My team and I researched the car seat and baby seat’s structure and analyzed the parents’ behavior and their struggle with the baby seat.
After interviewing 25 parents, three main pain points were identified and used as starting information to design a new baby seat concept.

INITIAL PAIN POINTS.

COMFORT

  • Easy to connect to the car seat.
  • Easy to transport.
  • Minimal overall dimensions.

HYGIENE

  • Materials and fabrics.
  • Easy to clean.
  • Nonabsorbent and non-toxic fabrics and materials.

SECURITY

  • Safe for the baby.
  • Secure connection to the car seat.
  • Protective shape.
  • Easily accessible.

OBJECTIVE.

I decided to base my new project on this research and create an application concept for a new baby seat interaction and experience.

 

  • Improve parent-baby interaction in the car.
  • Improve safety while driving.
  • Create an enjoyable experience for the baby.
  • Allow the parent to focus the attention on the road.
  • Reduce the stress of a daily routine.

The goal is to help the parents connect with their child while driving. The application eases their interaction and allows the driver to check on the child’s status at any time without having to look backward.

Sensors are placed on the baby seat and make the interaction possible.

PERSONA.

I created my persona based on the initial data and on a research on the possible causes for an unsafe drive.
I analyzed the behavior that could compromise the safety while driving and the fear of a parent when there’s no eye contact with the child.

Lindsey

29 years old
Married
Mom and employee
Austin

 

Motivation:
Achievement – Love – Convenience

Goals:
Save time – Get the daily tasks done – Assure a bright future for her child

Frustrations:
Losing time – Baby crying – Inconveniences

Alex has a successful career. She doesn’t have time to go shopping, therefore, she uses online services like Amazon.

She does her research online before buying a product and she loves to read reviews and gather information especially about new products.

Alex is ambitious, confident and motivated.
She knows what she wants and she hates losing time.

PAIN POINTS.

I analyzed each step and the single actions the user needs to accomplish while interacting with the child.

  • Loss of time while connecting the seat.
  • Fear for the baby seat not being properly attached to the car.
  • Fear for the baby not being properly secured to the baby seat.
  • Distractions while driving to make sure the child is ok.
  • Unsafe drive while trying to calm down the baby who’s crying.

IDEATION.

Initially, I wanted to add a dashboard. I changed the design because it was too cluttered and it could cause distractions.

The Android Auto system already provides information connected to the temperature and weather, therefore any form of repetition would be unnecessary.

 

The application is connected to sensors applied to the baby seat. I am assuming the presence of sensors to detect the weight and position of the baby (especially if the head is correctly lying on the seat) and the presence of liquids. Other types of sensors allow the driver to change the temperature and to make the seat vibrate to simulate the feeling of being hugged.

 

Different ideas for the menu display. I decided to create a simple layout without changing the Android Auto’s look and feel. The initial pie menu has been substituted with a drop-down button and the card pattern has been used as a sub menu.

 

WIREFRAMES.

FEATURES.

FINAL CONCEPT.

The audio feature lets the user choose between music and stories. It allows the user to record his or her voice while talking or reading a story to create a deeper connection with the child while driving.

FURTHER STEPS.

The timeframe for this project was very limited. If I had the possibility to push this project even further I would have created a higher fidelity prototype and would have tested the application with users. I would have focused on the interaction process and the UI to be able to improve the project under both points of view.